Every so often I get some of my used items, clothes and so on, and donate them to my local charity shop. One day someone challenged me, saying that the charity I was supporting merely looked after homeless cats, and that I should give to a different cause.
And yet - whenever I'm in the store it's busy with somewhat under-funded people buying clothes. Three assistants bustle around and prices are very reasonable. Cats are important, of course they are, but a community shop where people can get good stuff cheap is also important. And the assistants are devoted to what they do.
Service matters. Devotion, too. No matter how it gets expressed.